Evaluation: How did you attract/address your audience?

There are many genre conventions we adhere to and they are often used to address the audience. The film is an independent British film and it shows that through its use of Camera and editing which is often a lot more organic than the gloss seen in American blockbuster releases. The characters are also used to address our product’s audience as they are designed to represent the different aspects of the social group our audience is a part of.

There is no music in the piece this relates to the conventions of the genre we were working in. It also allows the audience to make their own assumptions rather than the music trying to guide them through music. The use of non-diegetic sound would also clash with the realism we were trying to achieve.



Our film was very similar in technical styling to fish tank as previously mentioned and also other films distributed by optimum releasing such as submarine and also four lions. The similarities between and relations to these films through optimum distribution (our distribution company) would attract an audience who seek quality, as optimum have distributed for film 4, who have a reputation for pushing boundaries and producing some high quality films.


Our Film provides an in depth look at southern youth Culture, specifically characters from a working class background. This contrasts to other films of the genre which are more likely to have London/ Birmingham based settings/characters and narratives. This would attract our audience to our product due to it being a fresh take on English youth culture.