Finished Product

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question George and I created a vlog.

Part 1:

Part 2:

Evaluation :How does your media product represent particular social groups?

Social groups intro

View more presentations from Mattline1

We also looked at how our different characters were representative of social groups.

Social groups james

View more presentations from Mattline1

Social groups alice

View more presentations from Mattline1

Social groups sam

View more presentations from Mattline1

Social groups paul

View more presentations from Mattline1

Evaluation: What kind of media institution might distribute your media product and why?

Institutionally our film is fairly similar to the following:

Evaluation :Who would be the audience for your media product?

In this Podcast we describe our chosen Target audience and the reasons behind that choice.

Evaluation: How did you attract/address your audience?

There are many genre conventions we adhere to and they are often used to address the audience. The film is an independent British film and it shows that through its use of Camera and editing which is often a lot more organic than the gloss seen in American blockbuster releases. The characters are also used to address our product’s audience as they are designed to represent the different aspects of the social group our audience is a part of.

There is no music in the piece this relates to the conventions of the genre we were working in. It also allows the audience to make their own assumptions rather than the music trying to guide them through music. The use of non-diegetic sound would also clash with the realism we were trying to achieve.



Our film was very similar in technical styling to fish tank as previously mentioned and also other films distributed by optimum releasing such as submarine and also four lions. The similarities between and relations to these films through optimum distribution (our distribution company) would attract an audience who seek quality, as optimum have distributed for film 4, who have a reputation for pushing boundaries and producing some high quality films.


Our Film provides an in depth look at southern youth Culture, specifically characters from a working class background. This contrasts to other films of the genre which are more likely to have London/ Birmingham based settings/characters and narratives. This would attract our audience to our product due to it being a fresh take on English youth culture.

Evaluation: What have you learnt about technologies from the process of constructing this product?

Evaluation: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Audience Feedback

From the feedback we got for our film. people said it was very much an independent British film. which was good as it fit with our brief. Some people commented on the use of handy cam and said it was a bit too much at times so in another production we would have used less handycam.or utilized a steady cam in order to reduce the more extreme movements in the film.
here is an example of some of the audience feed back. A comment from Youtube.

Like the titles over the various signs and some good editing, particularly the punch. There might be a bit too much handicam stuff but I am interested to know what George has done to provoke Sam.